Nudjed raises £350,000 investment to disrupt health-tech market

Leading South Wales tech startup raise money from private backers and Finance Wales

Funds will be used to demonstrate the company’s scalability and develop new areas of scientific research


Health data company Nudjed have closed another funding round, welcoming Pragmatica to their investment pool along with further backing from Finance Wales, the investment arm of the Welsh Government. Over the past 12 months, the company has expanded their work in the public health sector and developed several innovative new products. The fresh injection of cash will go towards research and development in exciting new scientific areas, and scaling the business across the UK and further afield.

Chair of Nudjed’s Advisory Board Ashley Cooper says, “We are delighted to welcome Pragmatica to the Nudjed Shareholder Group and to the Board. Pragmatica joined lead investor Finance Wales in this funding round, and will bring significant sector experience to the company. This latest funding round will accelerate the growth of the business in delivering disruptive technology to the health tech space.”

IMG_2430
(L-R: Paul Teather, Pragmatica; Phil Barnes, Finance Wales; Ashley Cooper, Catalyst Growth Partners and Nudjed Advisory Board; Warren Fauvel, Nudjed CEO; Yasmin Crawford, Nudjed Advisory Board)

Paul Teather, Managing Partner at Pragmatica, said, “We have been looking for some time to find the right vehicle in the fast growing but fragmented digital health segment, and we are very excited to confirm we are working with the team at Nudjed. We believe that Nudjed has the leadership and capabilities necessary to make a significant impact on the digital health market through its vision of perceptual health, where an individual’s health intention can be understood and harnessed to improve their quality of life.”

Pragmatica is a hybrid investment and advisory firm which invests exclusively in digital propositions with disruptive business models. They work proactively with their clients and partners, advising on strategy and operations throughout the growth cycle, to create long term enterprise value and share in the benefits created.

Phil Barnes, the Finance Wales Investment Executive who structured the deal, said:
“We are delighted to have closed this second round investment into Nudjed. Nudjed was one of the earliest investments from Finance Wales’ Technology Seed Fund, and we are very pleased to be able to further support this innovative company.”

Tech Nation 2016

TN16 Social Banner

The 2016 Tech Nation report was released today, and things are looking good: the UK’s Digital Industries are growing 32% faster than the rest of the UK economy, and estimated turnover is £161 billion!

Nudjed is part of the South Wales tech cluster, and we were asked to give our thoughts on what it’s like to start and grow a business in this area. Obviously, we’re big fans; CEO Warren says:

There are lots of active, supportive communities of entrepreneurs. Organisations like Cardiff Start and Welsh ICE have been incredibly valuable to us and the Welsh Government is very supportive of new business, with various technology funds, tax incentives and graduate employment schemes designed to help startups to succeed.

You can read the full report at http://www.techcityuk.com/technation/

 

Nudjed Supports the Cardiff Half Marathon 100 Club

nudjed_-_run4wales_and_nudjed_logo_-_july_2015

Nudjed is partnering with Run4Wales to support the Cardiff Half 100 Club – a group of 100 ordinary people from a diverse range of backgrounds who are training to complete the 2015 Cardiff Half Marathon in October.

11666196_1421623071497852_5118924674262768155_n

Each of the 100 runners has been given a Nudjed account to help them as they make healthy changes to their behaviour over the course of their training. They are also receiving specialist guidance from professional runner James Thie, who has competed in European, Commonwealth and World Championships.

24.06.15 Run the 'Diff Promo

The 100 runners have already had their first official meeting, and are currently training hard despite the heatwave to improve their fitness and reach their goal. To follow along with their journey, you can check out the #Training4TheDiff tag on Twitter – and keep an eye out for updates and case studies from us as we join them every step of the way!

If you’re taking part in the Cardiff Half Marathon yourself, you may be interested in our running content – covering protein, hydration, carbohydrates and much more to come. Good luck!

As always, don’t hesitate to get in touch with any questions via Twitter or email.

New Investors, New Team Members, New Clients – Good News From Nudjed

Today (8th June, 2015), we published a new press release to announce our latest round of seed funding. We’ve secured the backing of a number of prominent investors, including Catalyst Growth Partners, Professor Chris McGuigan of Cardiff University and the Life Sciences Hub, and Smart Anchor Ventures. This means that we’ve now raised over £275,000 in seed capital – and we’re putting the money to good use!

DSC00849

Nudjed CEO Warren Fauvel (centre) with (L-R): Mark Hindmarsh of Smart Anchor Ventures; Ashley Cooper of Catalyst Growth Partners; Professor Chris McGuigan; James Henderson of Finance Wales.

We’re proud to have attracted investors who have knowledge and experience in the industry, who are truly passionate about working with us to develop our business. Mark Hindmarsh, Director of Smart Anchor Ventures, says, “Having worked with Nudjed over the last 12 months we’re very excited about the amazing momentum the company is experiencing and believe that with this additional funding the company can develop faster. Nudjed is redefining the way organisations engage with and educate their workforces when it comes to health and happiness.”

With the new injection of funding, we’ve been able to expand our team, hiring a new Business Development Manager, a Customer Delivery Manager, and a Marketing Manager – you can find more info on our Team Page. We’re also planning to consolidate our Intellectual Property, and expand our science and product teams.

As well as securing funding, we’ve been busy signing new contracts and attracting a host of big clients including GoCompare, Bridgend Council, and OSTC. Julia Richards of GoCompare says, ““We signed up with Nudjed as we were impressed with their enthusiasm, and their passion for health and wellbeing matches our commitment to our staff.  From the off-set they were always on hand and able to provide bespoke communications and materials to support the roll out to our team. They work with us very closely to ensure that our staff are getting the most out of the service, and as such we are able to better understand the needs of our staff and further improve our staff offerings.”

You can find today’s press release and additional information over on our Press Page; if you can’t find what you’re looking for, contact becky@nudjed.com

GROWTH OF SOUTH WALES HEALTH TECH BUSINESS NUDJED CONTINUES.

  • New contracts signed with organisations including Go Compare and Bridgend Council.
  • Fresh seed capital injection secured from Welsh investors.
  • Team expansion – appointment of key staff for sales, marketing and customer service.

DSC00844

L-R: Mark Hindmarsh (Director, Smart Anchor Ventures); Ashley Cooper (Director, Catalyst Growth Partners); Warren Fauvel (CEO and Founder, Nudjed); Professor Chris McGuigan (Chair, Life Sciences Hub); James Henderson (Technology Seed Fund Manager, Finance Wales)

Nudjed, the workplace health and wellbeing solution provider, today announced that it has closed an additional £100,000 in seed funding to further accelerate the company’s growth and customer success. The investment was led by Catalyst Growth Partners, with participation from serial biotech entrepreneur Professor Chris McGuigan and existing investors Finance Wales and Smart Anchor Ventures. To date the company has raised a total of £275,000 excluding early grant provision support from the Welsh Government’s Digital Development Fund.

Nudjed’s CEO and Founder Warren Fauvel says: “We’re delighted to have secured this new funding from a number of prominent investors, all of whom add huge value to our company. The new funds will enable us to expand our science and product teams, and will help us to consolidate our Intellectual Property. We’ve already  hired a new Business Development Manager to convert our growing sales pipeline, a Customer Delivery Manager to build customer success, and a Marketing Manager that will help build market brand awareness.”

Nudjed, based in Cardiff, are fast becoming one of the success stories of the South Wales tech cluster. The company was recently named in this year’s ‘Tech Nation Report’ as a notable start-up success, and was also nominated as one of the Digital 2015 ‘Digital Dozen’ top companies to watch in Wales. Following the appointment of an experienced Board of Advisors at the start of the year, the Nudjed management team have delivered a plan that has enabled the company to go from strength to strength.

Professor Chris McGuigan, the co-founder of several hugely successful businesses, is the Chair of the Life Sciences Hub in Cardiff Bay, and Professor of Medicinal Chemistry at Cardiff University. He said of the opportunity to invest: “I am delighted to help support the further expansion of Nudjed. With their unique offering and wonderfully dynamic management they seem to me certain to establish themselves as a key player in the workplace health and wellbeing sector.”

Ashley Cooper, Co-Founder and Director of Catalyst Growth Partners (CGP), a high growth business accelerator focused on working with positive people and innovative businesses in driving structured growth, says that the decision to invest in Nudjed by the Directors of CGP was driven by four key factors. “Nudjed has a great founder and team, a really innovative product that the market needs, great growth potential, and is a business where we can add significant value to the strategic direction and growth. We are very excited as to what the future holds for Nudjed, and are delighted to be involved.”

Finance Wales’ seed investment in Nudjed last year was the first investment from the Wales Technology Seed Fund, and enabled them to develop their product. Commenting on Nudjed’s second seed investment round, Technology Seed Fund Manager James Henderson said: “Nudjed has made impressive progress since we invested last year.  They have developed their product, won new contracts and made some key appointments.  Attracting high-calibre investors in this second seed investment round clearly demonstrates Nudjed’s potential, and they are now well placed to capitalise on their achievements as well as the growing health tech market.”

“Having worked with Nudjed over the last 12 months we’re very excited about the amazing momentum the company is experiencing and believe that with this additional funding the company can develop faster,” said Mark Hindmarsh, Director, Smart Anchor Ventures. “Nudjed is redefining the way organisations engage with and educate their workforces when it comes to health and happiness.”

As well as the new round of seed funding, Nudjed’s methods for measuring and improving the health of organisations have attracted some big names to their client list, including GoCompare, Bridgend Council and OSTC. Julia Richards from GoCompare says: “We signed up with Nudjed as we were impressed with their enthusiasm, and their passion for health and wellbeing matches our commitment to our staff.  From the off-set they were always on hand and able to provide bespoke communications and materials to support the roll out to our team. They work with us very closely to ensure that our staff are getting the most out of the service, and as such we are able to better understand the needs of our staff and further improve our staff offerings. It’s refreshing to work with such an enthusiastic group of people who really care about what they do.”

Notes to editors:

Nudjed was founded by Neil Atherton (a scientist) and Warren Fauvel (a designer), who combined their expertise to create a service that uses intelligent technology and behavioural science to help users achieve health, fitness and weight loss goals through a step-by-step series of personal challenges.

Press resources for Nudjed – including logos, founder photos, company infographic and video – are available online at nudjed.com/press

For further Nudjed press information, contact:

becky@nudjed.com

07834 591400

Nudjed Joins The 2015 Digital Dozen

Digital Dozen BannerDigital 2015 is a two day event billed as a ‘festival of digital inspiration and innovation’, featuring panel discussions, workshops and talks from some of the brightest and best minds in the digital economy.

Now in it’s third year, the event is a prime showcase for the growth of the South Wales technology cluster. Each year, the organisers handpick twelve businesses who are raising the bar and setting the tone for future digital innovation – and this year, Nudjed has the honour of being one of the twelve!

Digital-Dozen-InfoG-NUDJED

Other companies in this year’s Digital Dozen include Veeqo, a stock and order management platform; Neighbourly, a social network for social good; and Schoop, a communications platform for uniting and engaging communities – find out more about these and the other companies taking part here.

Screen Shot 2015-05-29 at 16.14.51

We’ll be attending Digital 2015 on the 8th and 9th of June, where you’ll be able to catch CEO Warren taking part in a panel discussion on digital health, and giving a talk on Lean and Agile methodologies for digital business. The event is free to attend, and you can register for tickets here.

Keep an eye on this blog and our social media for more updates in the coming week, and be sure to follow us on Twitter for live tweets on the day!

 

 

Introducing the Nudjed Healthy Week

Here at Nudjed, we’re constantly working to make it as easy as possible for busy people to be healthy. After months of planning, building and testing, we’d like to introduce you to a brand new way of using Nudjed – the Healthy Week interface.


There are a number of benefits to the new system:

  • You can plan challenges further in advance.
    This means less time managing your account – schedule in challenges for weeks in advance if you like!
  • You can now choose what time your nudje is delivered.
    This means that you’ll get your reminder at the time that’s most convenient to you (when you’re most likely to complete your challenge!)
  • You can browse challenges by category.
    So you can concentrate on the areas of health that really matter to you!
  • The more you use it, the better it gets!
    As you choose challenges and complete health tests, we’ll learn what sort of health journey you’re on – so we’ll be able to make even better personal recommendations.

So how does it work?

Well, when you log in to Nudjed, you’ll be taken to this screen:
Screen Shot 2015-01-27 at 10.33.25


The whole process is pretty intuitive. When you click ‘Set your first challenge’, you’ll be given a choice of three recommendations based on the focuses you’ve set and your health test data.

Screen Shot 2015-01-27 at 10.34.10


Pick the one you fancy, learn some more about it, and set the date and time that you’d like your nudje to be delivered – this ensures that you’ll be reminded at the right time, whether that’s when you wake up, when you get home from work, before bed, or whatever works for you.

Screen Shot 2015-01-27 at 10.33.57


Once your challenge is set, it’ll appear on your Healthy Week dashboard. You can add as many challenges as you like each day, and you can repeat challenges as often as you like – so if you want to try a relaxing yoga routine before bed every night, you can!

You can also search through challenges based on their benefits – so if you’re concentrating on toning up, boosting your energy levels, or losing weight, we’ve got you covered!

Screen Shot 2015-01-27 at 10.34.39


Of course, we’re always adding new challenges, so you should find plenty to keep you going. If there’s anything you’d particularly like to see, or if you have any problems or questions about the new feature, get in touch: coach@nudjed.com

In Conversation With The Nudjed Board: Part Three

Earlier this week, we announced the appointment of our Board of Advisors. With over 100 years of combined experience, they are an invaluable asset to the company, and we’re greatly looking forward to benefiting from their words of wisdom! In this series, we ask the board members for their opinions and insights on topics including investment, health, and the South Wales startup scene.

nudjed-advisoryboard-edit-dec14

Q5: What do you think of the tech scene in Wales, and Nudjed’s place in it?

David Ward Walton: The tech scene in Wales is vibrant and growing, with a developing support infrastructure. Nudjed is the only health app, so it’s well placed.

Paul Watkins: I see Wales as under-represented in Britain’s tech scene. Nudjed is helping to redress the balance.

Ashley Cooper: Wales is producing a significant volume of entrepreneurial talent, much of it within the technology sector. There are some interesting and innovative products coming to market, including the Nudjed offering.

Mark Hindmarsh: I’ve been monitoring the early stage tech scene in Wales for some time now and will say that, in the last two years, I have experienced the noticeable emergence of several promising digital tech start-up businesses coming out of the country’s two main cities, Swansea and Cardiff. Nudjed is one of these new Welsh businesses that has an opportunity to scale globally and become a role model that encourages others to follow.

If you missed the previous articles in this series, you can find them here: Part One; Part Two. For more great content around health, tech and startups, follow us on Twitter!

In Conversation With The Nudjed Board: Part Two

Earlier this week, we announced the appointment of our Board of Advisors. With over 100 years of combined experience, they are an invaluable asset to the company, and we’re greatly looking forward to benefiting from their words of wisdom! In this series, we ask the board members for their opinions and insights on topics including investment, health, and the South Wales startup scene.

nudjed-advisoryboard-edit-dec14

Q3: What do you think of the health technology business opportunity and marketplace?

David Ward Walton: ‘Health’ is a huge and growing market. As a product that provides tailored nuggets of health advice for busy people, Nudjed is right on the money. And as a B2B proposition, by targeting employees though their companies, the route-to-market strategy is very do-able.

Paul Watkins: The problem that Nudjed is trying to solve is very current. There is an urgent need to find tools that lead to health improvements through behavioural change and nutrition education. Business and industry are demanding it. Nudjed’s approach gives the help that people need just at the moment when they need it during their day. A company that can provide demonstrable health and productivity improvements to a workforce is a powerful business proposition.

Ashley Cooper: The key to business performance is the performance of the people within the business. Improving the physical and mental well-being is a challenge for all organisations, in order to improve productivity and increase engagement. As a result, the potential for Nudjed as a product is significant.

Mark Hindmarsh: Health and wellbeing are becoming ever more prevalent in people’s everyday lives, be it at home or more increasingly in the workplace. This presents a significant business opportunity for a company like Nudjed to offer non-obtrusive beneficial health solutions that are affordable and which fit into and around people’s daily routines

What would you say to potential investors about Nudjed?

David Ward Walton: Nudjed is a good bet – huge market, smart proposition, committed and talented founders, great route-to-market strategy.

Paul Watkins: Nudjed has what investors look for: a differentiated product, an intelligent and energetic team that can work together, the ability to execute a plan and deliver results – and they have built something of real quality.

Ashley Cooper: Nudjed presents a significant opportunity to invest in a fast-growing business. The potential is massive and the possible returns significant. Tech businesses can grow very fast and can command very high values, as we have seen with the likes of Facebook and Whatsapp.

Mark Hindmarsh: No investment in an unproven start-up is a sure thing, but Nudjed is as good as any and, in my opinion, has what it takes to succeed: a great team, a compelling proposition and a huge addressable market opportunity in a hot topic area that effects everyone, health and wellbeing.

Keep your eyes peeled for more from our board over the next few days – follow us on Twitter to make sure you don’t miss a thing! If you missed yesterday’s article, you can read it here.

In Conversation With The Nudjed Board: Part One

Earlier this week, we announced the appointment of our Board of Advisors. With over 100 years of combined experience, they are an invaluable asset to the company, and we’re greatly looking forward to benefiting from their words of wisdom! In this series, we ask the board members for their opinions and insights on topics including investment, health, and the South Wales startup scene.

nudjed-advisoryboard-edit-dec14

Q1: Why are you backing Nudjed?

David Ward Walton: It’s a great proposition at exactly the right time…and, critically, I believe the founders have the skills and ambition to make it happen.

Paul Watkins: Nudjed has a combination of intelligence, curiosity, determination, a good idea and a market that’s ready for it. Meeting the team reminded me of the ‘can-do’ spirit and optimistic intensity that I felt in my early days at Corsair.

Ashley Cooper: Nudjed is led by a pair of passionate founders who have an innovative solution to a significant market problem.

Mark Hindmarsh: I believe Warren and Neil, the co-founders, have a clear vision for their market proposition and a sound appreciation of what it takes to build a new business and gain traction. They have global ambitions, and I like the fact they think big!

Q2: What do you bring to the company?

David Ward Walton: My experience – in account management as a Group Director at Saatchi and Saatchi, as an entrepreneur who has set up four companies, as a mentor who has worked with or advised over 50 startups in my career.

Paul Watkins: I bring my experience of having led the European business of a consumer technology company from zero to $200million of annual revenue in five years. I have faced most of the issues that come with that role: building high-performance marketing, sales and customer service teams, developing an industry-leading brand, rapid-growth sales channel development.

Ashley Cooper: Having built a business from start-up to $150million revenue, I am very familiar with the startup challenges, and the things that need to be done in order to structure a business for success. I look forward to applying some of that knowledge to the growth and management of Nudjed.

Mark Hindmarsh: As a co-founder of and investor in several start-up businesses spanning a 25-year career, I’ve had my share of successes and failures, learning many lessons along the way. It’s these lessons and the experience that goes with them that, hopefully, I can bring to the young founders of Nudjed.

Keep your eyes peeled for more from our board over the next few days – follow us on Twitter to make sure you don’t miss a thing!