Nudjed raises £350,000 investment to disrupt health-tech market

Leading South Wales tech startup raise money from private backers and Finance Wales

Funds will be used to demonstrate the company’s scalability and develop new areas of scientific research

Health data company Nudjed have closed another funding round, welcoming Pragmatica to their investment pool along with further backing from Finance Wales, the investment arm of the Welsh Government. Over the past 12 months, the company has expanded their work in the public health sector and developed several innovative new products. The fresh injection of cash will go towards research and development in exciting new scientific areas, and scaling the business across the UK and further afield.

Chair of Nudjed’s Advisory Board Ashley Cooper says, “We are delighted to welcome Pragmatica to the Nudjed Shareholder Group and to the Board. Pragmatica joined lead investor Finance Wales in this funding round, and will bring significant sector experience to the company. This latest funding round will accelerate the growth of the business in delivering disruptive technology to the health tech space.”

(L-R: Paul Teather, Pragmatica; Phil Barnes, Finance Wales; Ashley Cooper, Catalyst Growth Partners and Nudjed Advisory Board; Warren Fauvel, Nudjed CEO; Yasmin Crawford, Nudjed Advisory Board)

Paul Teather, Managing Partner at Pragmatica, said, “We have been looking for some time to find the right vehicle in the fast growing but fragmented digital health segment, and we are very excited to confirm we are working with the team at Nudjed. We believe that Nudjed has the leadership and capabilities necessary to make a significant impact on the digital health market through its vision of perceptual health, where an individual’s health intention can be understood and harnessed to improve their quality of life.”

Pragmatica is a hybrid investment and advisory firm which invests exclusively in digital propositions with disruptive business models. They work proactively with their clients and partners, advising on strategy and operations throughout the growth cycle, to create long term enterprise value and share in the benefits created.

Phil Barnes, the Finance Wales Investment Executive who structured the deal, said:
“We are delighted to have closed this second round investment into Nudjed. Nudjed was one of the earliest investments from Finance Wales’ Technology Seed Fund, and we are very pleased to be able to further support this innovative company.”

Nudjed teams up with Run4Wales to transform the health of 100 novice runners

Welsh health-tech company publish results of project designed to help new runners to complete the Cardiff Half Marathon:

  • 96% exercising more frequently
  • 66% improved diet
  • 74% completed the race


In 2015, Cardiff-based health company Nudjed worked with Run4Wales on the 100 Club project. This was an initiative where 100 amateur runners were given free entry to the Cardiff Half Marathon and training support to help them to achieve their goals. The findings from this project have been published in a new white paper, outlining how collaboration between the two organisations allowed them to support significant, lasting changes in the health of the runners.

Following the project, 96% of the runners were exercising more frequently, 66% had improved their daily diet, and 74% managed to complete the Cardiff Half Marathon. They also reported feeling more positive, having more energy and getting better sleep. This was the result of a coordinated effort by Nudjed and Run4Wales including training sessions run by athlete James Thie, a digital communications campaign, and a supportive online community where the runners shared tips, encouragement and solutions to training issues.

James Thie, professional runner and performance coach, says: “It was an amazing opportunity to be part of the Run 4 Wales 100 Club, as so many on race day said how useful the seminar sessions had been. I have been delighted to see lots of the 100 Club have continued to run after the Cardiff Half Marathon and are now aiming for further achievements in the future.”

Nudjed are confident that this model of behavioural change, based on the Health Promotion Model, can be applied to other sports and could be key to getting inactive communities to engage with sports and physical activity. In 2016, Nudjed are working with the NHS in Wales on a project aiming to make women in the Heads of the Valleys area more physically active, with plans to expand the project if successful.

The full white paper, including information on campaign activities, outcomes, and secondary scientific research that supports the conclusions, is available to download at:


For more information, visit or contact the Nudjed marketing team: