Nudjed raises £350,000 investment to disrupt health-tech market

Leading South Wales tech startup raise money from private backers and Finance Wales

Funds will be used to demonstrate the company’s scalability and develop new areas of scientific research

Health data company Nudjed have closed another funding round, welcoming Pragmatica to their investment pool along with further backing from Finance Wales, the investment arm of the Welsh Government. Over the past 12 months, the company has expanded their work in the public health sector and developed several innovative new products. The fresh injection of cash will go towards research and development in exciting new scientific areas, and scaling the business across the UK and further afield.

Chair of Nudjed’s Advisory Board Ashley Cooper says, “We are delighted to welcome Pragmatica to the Nudjed Shareholder Group and to the Board. Pragmatica joined lead investor Finance Wales in this funding round, and will bring significant sector experience to the company. This latest funding round will accelerate the growth of the business in delivering disruptive technology to the health tech space.”

(L-R: Paul Teather, Pragmatica; Phil Barnes, Finance Wales; Ashley Cooper, Catalyst Growth Partners and Nudjed Advisory Board; Warren Fauvel, Nudjed CEO; Yasmin Crawford, Nudjed Advisory Board)

Paul Teather, Managing Partner at Pragmatica, said, “We have been looking for some time to find the right vehicle in the fast growing but fragmented digital health segment, and we are very excited to confirm we are working with the team at Nudjed. We believe that Nudjed has the leadership and capabilities necessary to make a significant impact on the digital health market through its vision of perceptual health, where an individual’s health intention can be understood and harnessed to improve their quality of life.”

Pragmatica is a hybrid investment and advisory firm which invests exclusively in digital propositions with disruptive business models. They work proactively with their clients and partners, advising on strategy and operations throughout the growth cycle, to create long term enterprise value and share in the benefits created.

Phil Barnes, the Finance Wales Investment Executive who structured the deal, said:
“We are delighted to have closed this second round investment into Nudjed. Nudjed was one of the earliest investments from Finance Wales’ Technology Seed Fund, and we are very pleased to be able to further support this innovative company.”

Corporate Health: Building Happy, Healthy and Creative Teams

Wekudo is a company on a mission to inspire happiness at work through awesome team building activities. We asked founder Lee Rubin to share her thoughts on how to ensure that your team is as happy, healthy and creative as possible – here are her expert tips.

As my team is growing, I’m doing more and more research as to what it takes to be a great manager and leader. I’ve always felt like in every office I’ve worked or consulted at, there is always that manager that is awesome at what he or she does, but just doesn’t create a healthy and conducive work environment. I started thinking to myself, does every office need that person?

Lee Rubin, Wekudo
Lee Rubin, Wekudo

While it’s obvious that great teams build great products, it is clear from my research and experience that the greatest teams prioritize and nurture a healthy and positive internal culture because they understand it is critical to the success of the ‘great product’.

The greatest teams prioritize and nurture a healthy and positive internal culture.

Inevitably, I believe, that what makes or breaks a great product depends on the ability to constantly innovate and the challenging of the norm (oh, and a TONNE of hard work). But in this hyper-competitive and ever changing landscape, what I’ve found to be even more important is the value of laughter, compassion, empathy, and the ability to let the ego go – not just for the manager or CEO, but collectively for the entire team.

In order to create a ‘happy office’, one must realize that there are multiple moving parts: the way your office feels; how your employees interact with one another; what your product itself does and how it serves the community; and how much you value your customers – how far you’re willing to go to bring extra value in their life. When you figure out the vision and voice of how you think the company should ideally be, you need to articulate that to your team members so each member can be a conscientious contributor.

Take a minute to let the ‘what’s and ‘why’s sink in, before we move on to the practical tips!


Say Good Morning, Good Night & Good Work

When I think about managing my team, I think about myself back when I used to work for someone else. What would I have liked to hear? I always enjoyed the managers who I felt like treated me like a person. One of my managers, Robert, always said good morning when he walked in the sales door. This might sound a bit basic to the managers who already do this, but you’d be surprised how many managers walk through the door and go straight to their office. It’s not that complicated, and I’d even say it’s common courtesy – which should play a functional role in your office. And as a manager, when your employee says good morning back to you, your emotional intelligence should help you understand their mood without really having to ask.

Good night has a similar ring to it.


Good work, on the other hand, is something that is completely overlooked in today’s work culture in my opinion. It seems like many managers think it costs them money to say it, or feel childish when declaring the accomplishments of their employees. Employees don’t just want more money, they want your opinion, feedback and praise. Accenture reports that 43% of employees leave their job because of lack of recognition.

Don’t underestimate the power of “Good work”!

Embrace Failure More

Laughter goes a long way when you’re feeling down in the dumps. Put things in perspective for your employees, and most importantly come up with a new game plan that allows them to reboot their confidence and lets them feel like they’re able to shake off their nerves.

To get to the level where you’re managing a group (or floor full) of employees, you’ve done a lot of things right. But I’d argue that you’ve also failed just as much, which allowed you to grow to the place that you are right now.

See optimism as a choice, and creativity and success an optimistic act that follows failure.

Look at failure through a human lens – see optimism as a choice, and creativity and success an optimistic act that follows failure. Therefore, failure is a key ingredient to success, but only through the iteration of constant optimism.

Eat, Cook & Laugh Together

Food gets people together. No matter what culture and background you’re from in the world, everyone loves a good meal. Lunchtime marks a natural pause in the day, and is a great opportunity for conversation and ultimately creativity.

As a manager, it’s your role, not to micromanage, but to encourage your employees to live a healthy and full life – that doesn’t include eating at one’s cubicle. Find a big table for your entire team to sit around for lunch; encourage employees to not book any meetings during those times so that everyone can be together. You’ll also find that when people have that one hour a day to talk, the other hours of the day they’ll focus on working, limiting lots of distractions in the office.


If you want to go one step further? Cook together. Team dinners at restaurants can get expensive. No matter what kind of budget you have within the office, open up your home and put together a dinner. There is something very human about cooking together and for one another – it’s a humbling experience.

It’s your role, not to micromanage, but to encourage your employees to live a healthy and full life.

Lastly – the role of laughter can not be understated. If we cannot laugh, we cannot move forward. Laughter is inviting, exciting, de-stressing and leads to serious business.

Your company, or the company you so eagerly joined, was created out of the inspiration to make the world a bit better. We’re all working hard to achieve our goals – you and your employees (and even that annoying guy cold calling you once a day!). If things don’t feel right – take a deep breathe, be honest with the people you’re working with, be supportive of their goals, express what you’re dealing with, listen to the things your employees are dealing with, and be kind.

It never hurts to just be a bit kinder.

Nudjed Health Resources are collections of online content and tools that offer simple, low-cost ways to improve specific areas of health. To discover which areas of health are affecting productivity in your organisation, check out Nudjed Insights. 


Corporate Health: Making Gradual Changes

Improving health in your workplace can seem like a daunting task – there are many areas that you could choose to focus on, but trying to improve everything at once is just setting yourself up for failure!

Using Nudjed Insights to prioritise the areas you should be addressing, you can create positive change using the principle of aggregation of marginal gains. To explain how it works, let’s take a look at how it successfully helped the British cycling team to become one of the best in the world.

Screen Shot 2016-01-27 at 11.32.20

In 2010, Dave Brailsford faced a tough job.

No British cyclist had ever won the Tour de France, but as the new General Manager and Performance Director for Team Sky (Great Britain’s professional cycling team), Brailsford was asked to change that.

In 2012, Team Sky rider Sir Bradley Wiggins became the first British cyclist to win the Tour de France. That same year, Brailsford coached the British cycling team at the 2012 Olympic Games and dominated the competition by winning 70 percent of the gold medals available.

So how did he achieve this? By making a series of small, incremental improvements. Brailsford realised that if he could find ways to make the team 1% better, those improvements would add up to a significant performance boost over time.

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Translating this to health in the workplace, it’s clear that making a series of small changes can add up to something really impressive. If you find the marginal gains in your organisation and manage to make just a 1% additional improvement in each quarter, you’ll see a significant impact on your bottom line over the course of a year.

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To find out more about how Nudjed could help you to improve health and wellbeing in your organisation, visit or drop us a line:

Corporate Health: Eating for Better Energy

We often think of sleep as the only thing that affects our energy levels, but our diet is just as important.

This blog looks at the types of food your staff should be eating to stay alert – you could even consider updating your cafeteria menu!

One of the most important things that controls how energetic you feel is your blood sugar. Our blog covers what it is, how to regulate it, and why it’s important for your staff to make sure they’re getting slow-release energy from complex carbs. Share the article with your staff, or use this NHS guide to the energy diet to improve your workplace food offerings!


Let’s take a quick trip to Australia, shall we? Unfortunately we won’t actually get any sunshine, but we can at least use the Australian government’s handy Energy Requirements Calculator. Just have your staff enter some basic details, and they can find out exactly how many calories they need to keep themselves properly fuelled for the day.


This BBC Good Food guide is full of simple tips your staff could try to ensure that the food they eat is keeping them energetic throughout the day. A great one to share internally!

Nudjed Health Resources are collections of online content and tools that offer simple, low-cost ways to improve specific areas of health. To discover which areas of health are affecting productivity in your organisation, check out Nudjed Insights. 

Understanding Presenteeism

  • Only 19% of British workers think stress is an acceptable reason to take time off work
  • 48% feel that their employers don’t care about their mental or physical health
  • Of those who have taken time off due to stress, only 5% admitted to their boss that it was stress-related
  • Presenteeism costs businesses between 1.8 to 2.5 times more than sickness absence
  • The cost of poor health to business is around £3000 per employee, per year

What is presenteeism?

Presenteeism refers to staff coming into work when they’re not fully healthy, meaning that they’re less productive and engaged than they would be normally. Presenteeism could be a result of minor illness, stress or other low-level mental health issues, or even something as simple as not getting enough sleep.

In some cases, presenteeism can be made worse by a workplace culture where staff don’t feel comfortable taking sick days. In the case of minor illnesses, many employees will choose to come to work if they have a cold – even though they’ll be less productive than usual, will take longer to recover, and run the risk of passing their illness on to other staff members!


Stress is an especially big problem in this area. According to research from Benenden, only 19% of British workers think stress is an acceptable reason to take time off work. This means that many workers are pushing themselves to keep working, adding to their stress and potentially causing serious mental health problems for themselves. And what employer wants a workplace where everyone is overworked and frazzled?

Shockingly, the same study found that only 17% of British workers think that broader mental health issues, like depression and anxiety, are a good enough reason to take time off. There is a taboo around discussing mental health in the workplace that hugely contributes to presenteeism. 48% of those surveyed felt that their employer did not care about their mental and physical health, making them less likely to share problems. A YouGov poll commissioned by Mind found that, of those workers who had needed to take time off sick due to stress, just 5% admitted to their boss that it was stress-related.

Clearly, presenteeism is a big problem – and it may be a much bigger problem in your workplace than you realise.

What are the effects of presenteeism?

Presenteeism has a serious impact on the business bottom line, due to lost productivity. The exact impact is difficult to measure, but estimates range from 1.8 to 2.5 times the cost of absenteeism. Yes, you read that right – presenteeism is costing you twice as much as sickness absence and all it’s related costs! Our best calculations suggest that staff illness, including both presenteeism and absenteeism, costs your business £3000 per employee, per year (ask us about our Cost of Health Calculator for more on this).


As well as the hard numbers, presenteeism could be affecting your workplace in a number of other ways. Work-related stress can cause physical illness in individuals when left untreated, including headaches, sleep disturbance, increased blood pressure, and mental illnesses including depression and anxiety – so a stressed employee who keeps working could lead themselves to long-term sickness absence. As for the organisation itself, staff who don’t feel looked after at work will be less engaged, affecting team dynamics and quality of work. High levels of presenteeism are typically linked with high staff turnover, poor timekeeping among staff, low morale, and more complaints and accident reports from staff.

So what can you do?

The first thing to realise is that, by reading this blog, you’re already taking an interest in your staff’s health – so you’re off to a good start! There are a number of ways you can support your staff and reduce presenteeism.

Mind have a great range of resources for employers, aimed at breaking taboos and creating workplaces that are supportive of those with mental health issues. If stress is a problem in your workplace (and let’s be honest, in 2015 we’re all pretty stressed), Mind have got a load of suggestions for helping your staff to communicate openly and honestly about their experiences.

Understanding your staff’s health is also a great first step to creating a happier, healthier workplace – and luckily, that’s what we specialise in at Nudjed! Visit, or talk to a member of our team, to find out how Nudjed Insights could help you to reduce presenteeism in your organisation.

Screen Shot 2015-08-21 at 11.27.07

Presenteeism thrives in high-pressure environments with poor communication. By showing your staff that you care about their health and wellbeing, and providing opportunities for honest conversations, you can shift your company culture to one where everyone is as healthy, happy and productive as possible.

To learn more about how Nudjed Insights could improve health and wellbeing in your organisation, contact or visit


We’re Seeking A Part-Time Office Manager

£18,000 – £24,000 (Pro-rata) Dependent on Experience

We’re seeking a part-time Office Manager (20 -24hrs p/wk) to join our friendly team and help to keep us organised as we grow!

You’ll be required to work 4 hours a day, Monday to Friday – we’re happy to discuss which exact hours, but this position would suit somebody that needs to work around school hours.

As Office Manager you will be responsible for facilitating the efficient functioning of the business through a range of administrative, clerical, financial and managerial tasks.

We’re looking for someone with experience, who is comfortable with the pressures of multi-task management and has a track record of delivering against deadlines.

Pro-Rata Salary – £18,000 – £24,000

What you get

The hard stuff:

  • A salary that we’ll review regularly
  • Flexible working hours
  • A shiny macbook, plus whatever else you need to do your job effectively
  • Central location with free drinks, subsidised lunches and showers

The soft stuff:

  • A relaxed but fast paced environment
  • Trust, respect and autonomy – your opinions count
  • Learn from a highly motivated and experienced team
  • Regular social events . We do stuff together because we like each other
  • A chance to be as healthy as you want to be – because that’s what we do


About Nudjed

We’re a fast growing tech startup, based in Cardiff, who are making health and wellbeing programmes better through data and automation. We’ve raised £350k in investment to date and we’ve been working with some of the biggest organisations in the UK to improve their health and wellbeing offerings. This is an opportunity to join us at an early stage in our journey.


About the Role

Area of activity Responsibility
Administration Implementing and maintaining procedures/office administrative systems

Booking transport and accommodation

Liaising with staff, suppliers and clients

Attending meetings with senior management where required

Keeping HR records

Maintaining and updating CRM systemFinanceUtilising financial packages for both accounts payable and accounts receivable

Providing basic financial information for senior management

Credit control and reconciliations

Processing of expensesDiary ManagementCo-ordination of senior management diaries

Organising Meetings

Arranging appointmentsOffice ManagementMaintaining an organised office environment

Managing hard copy and electronic filing systems

Manage dispatch and deliveries from Head Office

Ordering stationery and other office consumablesHealth & SafetyEnsure office environment complies with Health& Safety regulations

Responsible First Aid at Work representative

Key Attributes: Reliable


Good interpersonal skills

Organisational skills

Communication skills

IT skills (Microsoft Office or equivalent)


If this sounds like you, send an email, including your CV and relevant examples of your work to this friendly chap:

Warren Fauvel (Founder)


Mobile: 07834 591 400


Nudjed Takes On Public Health


We’ve got some exciting news to share! We recently won a contract with the NHS to deliver a three-year project aimed at improving the activity levels of women aged 14-40 in the Heads of the Valleys.

The project will include a specialist website, tailored digital comms campaign, multimedia content and local advertising, engagement events, collaboration with NHS departments, and evaluation using Nudjed’s unique surveying tools.

We’ll be undertaking research to plan the project over the coming weeks, with the launch scheduled for early 2016. Some interesting facts that are influencing our planning:

  • The NHS recommends that each person should complete 150 minutes of moderate exercise, or 75 minutes of vigorous exercise, per week.
  • Work and family are key drivers for our target demographic, both because they limit the amount of free time people have, and because many women want to be healthier for their children’s sake.
  • Our recent project with Run 4 Wales, the 100 Club, has taught us a lot that we’ll be able to apply to this campaign. Watch out for our new white paper on this coming soon!

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Keep an eye out for updates on this project as it develops! In the meantime, if you fit into our target group – aged between 14 and 40 and living in the Heads of the Valleys – get in touch if you’d like to get involved!

Is your company ready for the National Living Wage?



With wages set to rise across the UK in April 2016, research from Credit Suisse predicts that profit margins will suffer – so it’s now more important than ever to ensure that your staff are as engaged and productive as possible. Investing in health and wellbeing could hold the answer.

Starting in April 2016, a new ‘national living wage’ of £7.20 per hour will be introduced for over-25s. This change will affect 6 million workers across the UK, who can expect a further payrise of 6% per year until 2020.

According to the Oracle Simply Talent Survey 2015, only 35% of employees currently feel engaged at work – which suggests that there’s plenty of room for improvement!

And, as Personnel Today pointed out, “More uniform minimum wages also mean that companies have to do more to differentiate themselves in order to attract and retain talent.” 



So what can you do?

Investing in workplace health can improve engagement, reduce absence rates and boost staff retention (read the Nudjed white paper on workplace health here). Healthier employees are happier and more productive. But don’t just take our word for it!

“It’s not just about being a kindly or responsible employer. There are clear business benefits and a demonstrable return on investment. Great health and wellbeing packages will help attract and retain top talent and will help increase productivity and motivation in the workplace, while cutting down on days lost to illness.”

(People Management Industry Insight Report, 2015)

Nudjed can help you to create a healthier, happier team.

To learn more, visit

Working for Wellbeing in Wales

At Nudjed, we’re all about wellbeing. So you can imagine how enthusiastic we are about the Wellbeing of Future Generations (Wales) Act, which was passed into law earlier this year.

The Act requires certain public bodies (including local authorities and health boards) to work to improve the economic, social, environmental and cultural wellbeing of their areas.  This includes publishing wellbeing objectives, and operating with transparency in working towards those objectives.


There are seven key goals that this Act is aiming to achieve:

  • A prosperous Wales
  • A resilient Wales
  • A healthier Wales
  • A more equal Wales
  • A globally responsible Wales
  • A Wales of cohesive communities
  • A Wales of vibrant culture and thriving Welsh language

Of course, as a health tech company based in Cardiff, we’re particularly keen on the idea of building a healthier Wales! The Act makes it clear that many of these goals overlap; it’s hoped that progress can be made towards all of the goals simultaneously through collaboration between various public, private and voluntary bodies.

(Welsh Government)

An important concept described in the Act is the Sustainable Development Principle. This means that objectives and initiatives must consider the following factors:

  • Long term impact
  • Prevention of potential future problems (eg obesity, environmental issues)
  • Integration with other public bodies’ initiatives and goals
  • Collaboration with relevant parties
  • Involving those affected by initiatives in the decision-making process, and ensuring that the diversity of the area is reflected

This ensures that initiatives are responsible and take into account the impact that they could have on people living in Wales in the future.

We’re excited to see the impact that the Wellbeing of Future Generations Act has on Wales. As our clients include a number of Welsh health boards and local authorities, we’re ideally placed to support wellbeing initiatives – and we’re full of ideas and passion! It won’t be easy, but it’s encouraging to see such positive, constructive legislation coming into effect.

We look forward to helping to build a better Wales for future generations.