Welsh health-tech company publish results of project designed to help new runners to complete the Cardiff Half Marathon:
- 96% exercising more frequently
- 66% improved diet
- 74% completed the race
In 2015, Cardiff-based health company Nudjed worked with Run4Wales on the 100 Club project. This was an initiative where 100 amateur runners were given free entry to the Cardiff Half Marathon and training support to help them to achieve their goals. The findings from this project have been published in a new white paper, outlining how collaboration between the two organisations allowed them to support significant, lasting changes in the health of the runners.
Following the project, 96% of the runners were exercising more frequently, 66% had improved their daily diet, and 74% managed to complete the Cardiff Half Marathon. They also reported feeling more positive, having more energy and getting better sleep. This was the result of a coordinated effort by Nudjed and Run4Wales including training sessions run by athlete James Thie, a digital communications campaign, and a supportive online community where the runners shared tips, encouragement and solutions to training issues.
James Thie, professional runner and performance coach, says: “It was an amazing opportunity to be part of the Run 4 Wales 100 Club, as so many on race day said how useful the seminar sessions had been. I have been delighted to see lots of the 100 Club have continued to run after the Cardiff Half Marathon and are now aiming for further achievements in the future.”
Nudjed are confident that this model of behavioural change, based on the Health Promotion Model, can be applied to other sports and could be key to getting inactive communities to engage with sports and physical activity. In 2016, Nudjed are working with the NHS in Wales on a project aiming to make women in the Heads of the Valleys area more physically active, with plans to expand the project if successful.
The full white paper, including information on campaign activities, outcomes, and secondary scientific research that supports the conclusions, is available to download at: http://get.nudjed.com/behavioural-change-white-paper/